Ad Served To Winning Bidder: The highest bid wins the ad impression, and the SSP prompts the publisher’s site to serve the advertiser’s ad to the user’s browser or app. The private marketplace functions rein similar veins as RTB except for the fact that it is available to advertisers on https://damienfxodq.wikibuysell.com/809319/a_b_tests_für_dummies
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