Sticking with the HubSpot example, a quick look for shows a companion’s article discussing their HubSpot services. HubSpot’s brand name is there, but the link isn’t. If HubSpot desired to improve its backlink profile, this would be a simple, highly appropriate earn. It’s a comprehensive piece about guest posting, https://docs.google.com/presentation/d/141KWz2uLUGP633gRKkSNpEKK7tw0TR8C/edit?slide=id.p3#slide=id.p3